About Decisively Different

Decisively Different is a design-led advisory focused on helping senior leaders bring clarity, alignment, and momentum to complex systems during periods of transformation.

We work inside the organization, alongside executives, teams, and partners, to design the conditions where better decisions hold, risk becomes manageable, and change can scale.

Founded and led by Amy Haynes Clark

Decisively Different is led by Amy Clark, a senior design and transformation leader with over 20 years of experience operating at the intersection of strategy, design, and enterprise systems.

Amy has managed design-led innovation and operating model work inside global organizations including IBM and Adobe, partnering directly with executive leadership during moments of significant business and technological change. With a doctorate in innovative leadership and a passion for creating psychologically safe cultures, Amy brings a warmth and trust to teams that inspires the motivation necessary to adapt to change.

Her work focuses on translating executive intent into shared direction, decision clarity, and execution momentum — particularly in complex, regulated, or highly visible environments.

How We Work

Every engagement is led directly by Amy.

Engagements are structured as fractional executive partnerships, providing senior-level design leadership embedded within the organization, without the overhead or rigidity of a full-time role.

This allows leaders to access experienced decision support exactly where it’s needed, while maintaining flexibility as priorities evolve.

When the work calls for it, Decisively Different may tap into our trusted network of senior creative talent and creative partners. This network is committed to the Decisively Different methodology, and available to rapidly support execution at scale.

Our model allows us to remain deeply embedded and accountable while scaling to meet the needs of the work, without introducing unnecessary layers or overhead.

What this is - and isn't

Decisively Different is not an agency, a tool implementation partner, or a traditional management consultancy.

We don’t deliver decks and disappear.
We don’t operate outside the system.
And we don’t prescribe one-size-fits-all frameworks.

This work is design-led, embedded, and accountable.
We help senior leaders build clarity, make data-informed decisions, and drive change with confidence.

Why we exist

Decisive Different exists because complex organizations don't fail for lack of intelligence or effort, they fail when clarity erodes under pressure. Many enterprise organizations have not considered the value of strategic design at the leadership table.

Design, when used well, is not decoration.
It is how organizations make intent visible, tradeoffs explicit, and progress sustainable.

Design for clarity is the operating advantage that enables true innovation.